On Thisday 26th March, 2008 The Ford Motor Company is dealing with the failure of its Land Rover and Jaguar brands.
After decades of losses at Jaguar and a history of reliability issues at Land Rover, Ford has announced that it will be selling them to India's Tata Motors Limited for $2.3 billion. The price of the combined units is less than what Ford paid for them. Ford acquired Jaguar in 1989 and Land Rover in 2000. When finalized, Volvo will be the only remaining nameplate in the Premier Auto Group, and Ford has vowed to hold onto the brand and continue operating it.
THROWBACKTHISDAY; makes it 8 years and TBT Blog remembers.
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